July 2012 was an important month for SIMON to foster its presence in the Australian market. From July 19th to July 22nd SIMON International Business Department joined the exhibition Lightsource held at the Melbourne Convention and Exhibition centre.
Lightsource is a special feature of Decoration + Design, Australia's leading soft furnishings & interior products Trade Fair showcasing the latest designs from leading Australian manufacturers and importers, and is co-located with other four specialized exhibitions Furnitex, Hotel + Hospitality, Flooring & Finishes, Design made trade.
Lightsource was a good platform for SIMON to showcase their newly released LED indoor lighting series, as well as its range of outdoor lighting and switch and sockets. The exhibition had both the advantage to have a dedicated area to lighting as well as being co-located with other exhibitions. This meant that SIMON was able to meet both professional from the lighting and other industries, such as interior designers and architects.
SIMON stand attracted a great crowd during the four days of exhibition. Customers were mainly interested in SIMON new range of LED products, which were praised for the innovative design and quality. SIMON DOT series was particularly welcomed by the public for its fresh look and the flexibility of use.
Positive comments were received also about SIMON range of outdoor lighting for their modern design and solid structure, and about switch and sockets for the coloured frames and the European style rockets which bring some innovation in the market of switch and sockets in Australia.