SIMON Electric (China) Rep. Office in Vietnam was set up in Hanoi in June 2011.
SIMON Electric (China) has been present in the Asia-Pacific region through its distributor for several years. However, the company chose to directly set up a Rep. Office in Vietnam in order to further consolidate its presence in the region. Vietnam can be seen as the bridge between China and South-East Asia and is an important player in this region. Therefore, the establishment of the Rep. Office in Hanoi represents both a commitment and an opportunity for SIMON Electric (China) to further expand to surrounding markets and comply with the company strategy of steady development.
The Vietnam Representative Office is directly managed by the International Business Dept. of SIMON Electric (China), thus creating a direct link between the company and the target market. The team of the International Business Dept. based in Shanghai work together with the Vietnamese colleagues of the Rep. Office in order to meet the request of this market and establish SIMON as a well-know brand in the country. Because of the similarities between China and Vietnam in living habits and the fast development of the Vietnamese market, SIMON Electric (China) expect its products to enter the market quite quickly and be welcomed by the general public. Based upon that, the company plans to release 80 percent of products from Simon Household Electrical Solution in this market.